Beach. Boat. Bar. Repeat.

SHOP THE NEWEST ADDITION TO OUR FOOTWEAR COLLECTION.

SHOP HUK SUMMER

Beach. Boat. Bar. Repeat.

SHOP THE NEWEST ADDITION TO OUR FOOTWEAR COLLECTION.

SHOP HUK SUMMER

AN AMERICAN SUMMER

Vintage vibes, bold prints, and summer ready performance come together in a limited-edition collection made for celebrating 250 years.

NEW
Full Throttle Muscle Tank Full Throttle Muscle Tank
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Full Throttle Muscle Tank $25.00
Available in 2 colors
NEW
Airweight America 250 KC Printed Hoodie Airweight America 250 KC Printed Hoodie
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Airweight America 250 KC Printed Hoodie $60.00
+ 4 more
Available in 9 colors
5.0
NEW
America 250 Rogue Wave Boots America 250 Rogue Wave Boots
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America 250 Rogue Wave Boots $120.00
+ 7 more
Available in 12 colors
4.9
2 for $40
Huk Born Wave Tee Huk Born Wave Tee
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Huk Born Wave Tee $28.00
Available in 4 colors
5.0
BUY ANY 2 MEN'S TEES FOR $40
NEW
Pursuit America 250 Volley Swim Short Pursuit America 250 Volley Swim Short
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Pursuit America 250 Volley Swim Short $45.00
+ 13 more
Available in 18 colors
5.0
NEW
America 250 Camp Shirt America 250 Camp Shirt
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America 250 Camp Shirt $75.00
Available in 2 colors
5.0
NEW
Womens Isla Dress Womens Isla Dress
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Womens Isla Dress $75.00
Available in 3 colors
4.9
NEW
Womens America 250 Isla Short Womens America 250 Isla Short
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Womens America 250 Isla Short $55.00
+ 6 more
Available in 11 colors
4.9
NEW
Womens Pursuit America 250 Cover-Up Dress Womens Pursuit America 250 Cover-Up Dress
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Womens Pursuit America 250 Cover-Up Dress $70.00
+ 8 more
Available in 13 colors
4.9
LIMITED EDITION
NEW
Womens America 250 Icon Performance Hoodie Womens America 250 Icon Performance Hoodie
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Womens America 250 Icon Performance Hoodie $70.00
+ 3 more
Available in 8 colors
4.9
NEW
Womens Tide Point Oversized Shirt Womens Tide Point Oversized Shirt
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Womens Tide Point Oversized Shirt $65.00
Available in 3 colors
4.4
Womens Edisto Born Wave Terry Crew Womens Edisto Born Wave Terry Crew
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Womens Edisto Born Wave Terry Crew $55.00 $41.25 Save 25%
Available in 1 color
5.0
NEW
Kids Pursuit Born Wave Performance Crew Kids Pursuit Born Wave Performance Crew
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Kids Pursuit Born Wave Performance Crew $30.00
Available in 2 colors
5.0
NEW
Kids Pursuit America 250 Volley Swim Short Kids Pursuit America 250 Volley Swim Short
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Kids Pursuit America 250 Volley Swim Short $35.00
+ 8 more
Available in 13 colors
4.8
NEW
Kids America 250 Airweight Hoodie Kids America 250 Airweight Hoodie
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Kids America 250 Airweight Hoodie $45.00
Available in 1 color
NEW
Kids Full Throttle America 250 Tee Kids Full Throttle America 250 Tee
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Kids Full Throttle America 250 Tee $20.00
Available in 1 color
NEW
Kids America 250 Fish & Flag Hoodie Tee Kids America 250 Fish & Flag Hoodie Tee
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Kids America 250 Fish & Flag Hoodie Tee $30.00
Available in 2 colors
NEW
Kids Pursuit America 250 Volley Swim Short Kids Pursuit America 250 Volley Swim Short
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Kids Pursuit America 250 Volley Swim Short $35.00
+ 8 more
Available in 13 colors
4.8

JULY 4TH DEALS!

SHOP THE SALE

HER NEW GO-TO

SHOP THE ISLA DRESS

2 for $40 Tees

SHOP GRAPHIC TEES

ROGUE ISLAND IS BACK!

You asked for them. Then you sold them out in 48 hours. Now, Rogue Island is officially back.

The response to our first drop exceeded every expectation, proving one thing fast—people were ready for a flip flop built differently. Designed to bring Rogue Wave performance into an everyday silhouette, Rogue Island combines serious grip, all-day comfort, and the kind of confidence that doesn’t quit when conditions get slick.

The first shipment disappeared fast. Don't miss this drop!

SHOP THE FLIP FLOP

Don’t take our word, take theirs

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