New arrivals just dropped!
Stock up, hit $150, and score your free waterproof Plano box.
NEW
KC Tide Point Short Sleeve Button-Down
$65.00
/
White Tuna Cheers
Naval Academy Tuna Cheers
White Lures
Volcanic Ash Lures
Available in 4 colors
NEW
Mossy Oak Pursuit Performance Hoodie
$55.00
/
White with Blue
White
Marolina Blue
Black
Night Owl Heather
+ 13 more
Available in 18 colors
NEW
Pursuit Performance Hoodie
$50.00
/
White with Blue
White
Marolina Blue
Black
Night Owl Heather
+ 13 more
Available in 18 colors
NEW
KC Print Pursuit Performance Polo
$55.00
/
Marolina Blue
White Boat Drinks
Scarlet Blaze Early Worm
Harbor Mist Stripe
White
+ 17 more
Available in 22 colors
NEW
Womens Pursuit Performance Crew
$40.00
/
Quiet Harbor
Rose Red
Summer Green
Orchid Heather
Algiers Blue Heather
+ 8 more
Available in 13 colors
NEW
Womens Pursuit Volley Swim Short
$45.00
/
Batiki Marine Blue
Harbor Mist
Orchid Sun Dot
Windsurfer
Summer Green
+ 4 more
Available in 9 colors
NEW
Womens KC Print Rogue Wave Boots
$110.00
/
White
Grey
Marine Blue
Bermuda
Neon Coral
+ 4 more
Available in 9 colors
NEW
Womens Icon Performance Hoodie
$60.00
/
Lavender
Neon Coral
Naval Academy
Harbor Mist
Orchid
+ 5 more
Available in 10 colors
NEW
Womens Rogue Wave Boots
$100.00
/
White
Grey
Marine Blue
Bermuda
Neon Coral
+ 4 more
Available in 9 colors
Womens Icon Performance Hoodie
$60.00
/
Lavender
Neon Coral
Naval Academy
Harbor Mist
Orchid
+ 5 more
Available in 10 colors
NEW
Kids Pursuit Performance Crew
$30.00
/
Marolina Blue
Harbor Mist
Dorado
Naval Academy
Ocean Blue
+ 18 more
Available in 23 colors
NEW
Kids KC Icon Performance Hoodie
$45.00
/
Naval Academy
Night Owl
Neon Coral
Summer Green
KC Marolina Blue Grazier
+ 6 more
Available in 11 colors
NEW
KC Kids Kona Short Sleeve Button-Down
$40.00
/
Marolina Blue Snow Cone Slam
Night Owl Snow Cone Slam
White Snow Cone Slam
KC Windsurfer Fins and Stripes
KC Volcanic Ash Camo
+ 1 more
Available in 6 colors
NEW
Kids KC Pursuit Performance Polo
$40.00
/
White Salty Vibes
Fog Green Salty Vibes
Marolina Blue Salty Vibes
KC Sky Camo
KC White Camo
Available in 5 colors
NEW
Kids Pursuit Performance Hoodie
$35.00
/
KC Subphantis Sub Zero
KC Subphantis Flow
Mossy Oak Stormwater Bonefish
Mossy Oak Stormwater Midnight
Mossy Oak Fog Green
+ 3 more
Available in 8 colors
BEAT THE HEAT
Schools Out, Fish On
Gear up for a summer packed with sun, smiles, and pond-side bragging rights.
SHOP KIDS
Kids Pursuit Performance Graphic Hoodie
Skipper Blue
$40.00
/
Skipper Blue
North Atlantic
Available in 2 colors
Kids Pursuit Performance Crew
Marolina Blue Aqua Dye
$30.00
/
Marolina Blue
Harbor Mist
Dorado
Naval Academy
Ocean Blue
+ 18 more
Available in 23 colors
Kids Pursuit Performance Crew
Orchid Bloom
$30.00
/
Marolina Blue
Harbor Mist
Dorado
Naval Academy
Ocean Blue
+ 18 more
Available in 23 colors
Style That Keeps Up
Lightweight, breathable, and ready to move - blend easygoing style with all-day performance.
SHOP WOMENS
Womens Pursuit Performance Crew
Lightning Sky
$40.00
/
Quiet Harbor
Rose Red
Summer Green
Orchid Heather
Algiers Blue Heather
+ 8 more
Available in 13 colors
Womens Tasc Summer Tank Dress
Naval Academy Stripe
$68.00
/
Black
North Atlantic
Naval Academy Stripe
Available in 3 colors
Womens Icon Performance Hoodie
Harbor Mist
$60.00
/
Lavender
Neon Coral
Naval Academy
Harbor Mist
Orchid
+ 5 more
Available in 10 colors
Go Where the Sun Takes You
These styles are built to handle the heat while keeping you cool, comfortable, and covered wherever summer leads.
SHOP MENS
Mossy Oak Pursuit Performance Hoodie
Mossy Oak Pluff Mud
$55.00
/
White with Blue
White
Marolina Blue
Black
Night Owl Heather
+ 13 more
Available in 18 colors
Pursuit Performance Polo
Summer Green Stripe
$55.00
/
Marolina Blue
White Boat Drinks
Scarlet Blaze Early Worm
Harbor Mist Stripe
White
+ 17 more
Available in 22 colors
KC Pursuit Art Series Performance Crew
White Bass
$45.00
/
White Tarpon
White Marlin
White Bass
Available in 3 colors
BEAT THE HEAT
Kids Pursuit Performance Graphic Hoodie
Skipper Blue
$40.00
/
Skipper Blue
North Atlantic
Available in 2 colors
Kids Pursuit Performance Crew
Marolina Blue Aqua Dye
$30.00
/
Marolina Blue
Harbor Mist
Dorado
Naval Academy
Ocean Blue
+ 18 more
Available in 23 colors
Kids Pursuit Performance Crew
Orchid Bloom
$30.00
/
Marolina Blue
Harbor Mist
Dorado
Naval Academy
Ocean Blue
+ 18 more
Available in 23 colors
Style That Keeps Up
Lightweight, breathable, and ready to move - blend easygoing style with all-day performance.
SHOP WOMENS
Womens Pursuit Performance Crew
Lightning Sky
$40.00
/
Quiet Harbor
Rose Red
Summer Green
Orchid Heather
Algiers Blue Heather
+ 8 more
Available in 13 colors
Womens Tasc Summer Tank Dress
Naval Academy Stripe
$68.00
/
Black
North Atlantic
Naval Academy Stripe
Available in 3 colors
Womens Icon Performance Hoodie
Harbor Mist
$60.00
/
Lavender
Neon Coral
Naval Academy
Harbor Mist
Orchid
+ 5 more
Available in 10 colors
Go Where the Sun Takes You
These styles are built to handle the heat while keeping you cool, comfortable, and covered wherever summer leads.
SHOP MENS
Mossy Oak Pursuit Performance Hoodie
Mossy Oak Pluff Mud
$55.00
/
White with Blue
White
Marolina Blue
Black
Night Owl Heather
+ 13 more
Available in 18 colors
Pursuit Performance Polo
Summer Green Stripe
$55.00
/
Marolina Blue
White Boat Drinks
Scarlet Blaze Early Worm
Harbor Mist Stripe
White
+ 17 more
Available in 22 colors
KC Pursuit Art Series Performance Crew
White Bass
$45.00
/
White Tarpon
White Marlin
White Bass
Available in 3 colors
SOFT MEETS STYLE
Designed with natural bamboo-based fabrics and Huk’s signature performance fit, this line redefines comfort for outdoor living.
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Find Your Way to the Water
The gear that keeps you going on all your adventures.