What an incredible year it's been! As we bid farewell to 2024 and welcome 2025, we're taking a moment to reflect on the milestones and memorable moments that made this year truly unforgettable for Huk. From exciting product launches and stunning photoshoots to new partnerships and meaningful events, we’ve had a year full of growth and success. Join us as we highlight some of the most exciting moments that defined 2024 for Huk!
January
Palatka, FL Photoshoot
The team kicked off the year with an amazing photoshoot in Palatka, Florida, capturing the essence of our gear in action. The crisp winter air and beautiful Florida landscape set the perfect backdrop for showcasing our latest collections.
February
Rebirth of an Icon
The Icon shirt, the cornerstone of Huk’s journey since its debut 10 years ago, received a complete redesign in 2024. This revamped version takes performance to the next level with cutting-edge enhancements. We introduced a full back panel of wicking mesh, boosting breathability and quick-dry functionality while maintaining its trusted 50+ UPF sun protection. To top it off, we added an antimicrobial treatment, ensuring you stay fresh and don’t smell like your catch at the end of the day.
Mossy Oak Stormwater Launch
In February, we proudly introduced the Mossy Oak Stormwater Collection, blending Huk’s advanced performance technology with Mossy Oak’s iconic camo patterns. Both our brands share a deep appreciation for the relentless, "hammer down and get it done" spirit of those who live and work on the water. To honor them, we drew inspiration from the elements they face daily—choppy seas, charging swells, and swirling skies—creating designs and color palettes that resonate with every angler. Paired with our best-selling Pursuit Collection, this gear ensures you not only look the part but perform at your best.
March
The Viral Cover-Up Dress
March saw the debut of our new Cover Up Dress, a perfect blend of style and functionality for days spent by the water. After earning the ICAST award for Best New Women’s Lifestyle product, this lightweight, versatile dress became an instant favorite, flying off our shelves faster than we could restock. Insider tip: it’s coming back this spring in even more colors—better than ever!
April
Lake Ouachita, Arkansas Photoshoot
In April, we headed to Lake Ouachita, Arkansas, to showcase our gear in action. With its forested shoreline as a backdrop, the shoot captured the essence of outdoor living—early morning bass fishing, lakeside BBQs and evenings around the campfire. From early morning casts in our performance gear to fireside moments in our outerwear, this trip celebrated the lifestyle our brand was made for.
May
Spring Catalog Launch
In May, we unveiled our highly anticipated Spring Catalog, packed with fresh additions to the Huk lineup that combined key performance technology in new styles for every angler. From bending rods in Belize to casting a fly on the fresh waters of Palaka, FL– our spring line saw it all.
June
Charleston, SC Photoshoot
We kicked off the summer with a photoshoot in our own backyard, right here in Charleston. From reef fishing on a wreck to casting a rod off the sandy shores of Sullivan’s Island, this shoot captured the beauty of our hometown while putting our gear to the ultimate test.
July
Hooked On Miracles
July was packed with excitement as we proudly sponsored the ‘Hooked On Miracles’ kingfish tournament, benefiting the MUSC Shawn Jenkins Children’s Hospital. This year, we helped raise over $200K for the hospital's dog therapy program, making a significant impact on the lives of young patients. Being part of events like this, which unite the community for such a meaningful cause, is always an honor and a reminder of the power of giving back.
The ESPYS
Huk had the honor of attending The ESPYS in July, where we were part of the Athlete’s Gifting Lounge, showcasing our brand to top athletes from all over. This exclusive event allowed us to connect with some of the best in the world and introduce our gear to those who push the limits of performance every day.
Huk Big Fish Classic
In July, we hosted the 11th Annual Huk Big Fish Classic in Ocean City, Maryland, bringing together anglers for an action-packed weekend of offshore fishing. With a total purse of $1,158,500, the tournament featured 88 boats competing for the top prize.
August
New Website Launch
Our brand new website launched in August, providing a fresh, user-friendly experience for Huk fans. We’re thrilled to offer an easier way for you to shop, learn about our products, and stay up-to-date with everything Huk at huk.com.
Captain’s Club Debut
We introduced our exclusive Captain’s Club, a program that offers special perks and rewards for our most loyal customers. It’s our way of saying thank you for your continued support of our brand over the past 10 years.
Key West Invitational
The Key West Invitational brought together top anglers and BBQ pitmasters for a unique competition in one of the most iconic destinations, Key West, Florida. This event combined fishing, lobster diving, and BBQ in a three-day showdown. It not only showcased the spirit of adventure but also supported a great cause— benefiting the National Pediatric Cancer Foundation.
September
Charlotte Store Grand Opening
We were thrilled to open our new store in Charlotte this fall! The grand opening was a huge success, and we loved seeing the community come together to celebrate Huk’s presence in this new location.
Fall 2024 Collection Launch
September marked the debut of our Fall 2025 collection, designed to keep you out on the water even as temperatures drop. With innovative technology and functional designs, this collection encourages you to keep the adventure alive, no matter the season.
October
Panama, Spring 2025 Photoshoot (Sneak Peek!)
In October, we ventured to Panama for a photoshoot showcasing our Spring 2025 collection, and it was truly unforgettable. We kicked off the adventure in the lush rainforest, where we hooked peacock bass and freshwater snook (yes, you read that correctly). Then, we made our way to the stunning Pearl Islands, where we went offshore fishing for tuna, dorado, and more prized catches. This diverse and breathtaking location perfectly captured the spirit of our new collection, and we can’t wait to share more with you soon!
November
Fall Catalog Send
In November, our Fall Catalog arrived in mailboxes nationwide, offering a curated selection of the best in fall outdoor apparel and accessories. From cozy layers for crisp mornings to durable outerwear for unpredictable weather, this catalog highlighted the gear you need to stay comfortable while embracing the season’s adventures.
December
Holiday Christmas Party
To wrap up 2024, we gathered for our annual Holiday Christmas Party at one of our favorite local spots. It was a chance for our team to step away from the office, unwind, and reflect on all the wins of 2024. Surrounded by great company, we celebrated the hard work, dedication, and accomplishments that made this year so memorable. We're grateful for our amazing team and the customers who make everything we do possible—here's to even more success in the year ahead!
Looking Ahead to 2025
As we turn the page to a new year, we’re filled with excitement for the adventures and milestones that await. Thank you for being part of the Huk journey in 2024—here’s to an even bigger, better 2025!
