Before the sun came up.
After the last cast.
Somewhere between first light and final weigh-in—this year happened.

2025 was shaped by early alarms, quiet launches, long runs, and that familiar feeling when everything finally lines up. It was a year built on the water, and built by the people who choose to spend their time there.

HUK Wrapped is our way of looking back—at the moments, the momentum, and the community that made this a record year. Because none of it happens without you.

The Gear That Showed Up Every Time

Every season has its staples—the pieces you grab without thinking because they’ve already earned your trust.

This year, two stood out.

• Top Seller for Him: The Kona Button-Down

• Top Seller for Her: The Pursuit Cover-Up Dress

From sunup to lines-out, these stayed on the line all year long. Worn hard, tested often, and ready for whatever the conditions had planned.

When a Crew Goes All In

Some orders tell a story all on their own.

339 pieces. One order.

That’s not just shopping—it’s commitment. An entire crew, geared head-to-toe in HUK, ready to show up the same way every day: prepared, protected, and focused on the water ahead.

Where the Bite Was

Fishing looks different depending on where you are—but the obsession travels.

This year, the HUK Nation showed up strongest in a few familiar places:

• Top State for Orders: Florida

• Top 5 States: Florida, Texas, Georgia, New York, Virginia

And while Florida held it down, New York led the way in first-time visitors—proof that new water still pulls people in, fast.

The Look That Kept Getting Reached For

Some patterns don’t just work—they become part of the uniform.

1 Pattern: KC Scott Trophy Room Camo

Yeah… y’all loved it. And judging by how often it showed up on the water, we get why.

The Bite Stayed Hot

There was no slowing down this year.

HUK customers purchased 53 items every hour throughout 2025. That’s a new angler geared up nearly every minute—proof that momentum doesn’t come from one big moment, but from showing up again and again.

A Community Built Around the Water

Behind every stat is a person—someone chasing a tide, planning a trip, or squeezing in a few casts before the day starts.

This year, more than 1,043,000 people followed, supported, and trusted HUK across our platforms. Different waters. Different stories. Same reason for being there.

We’re proud to be part of it.

Open Water Ahead

As we cast into 2026 (see what we did there?), we want to say thank you.

Thank you for repping HUK.
For chasing tides.
For making time on the water matter.

You made this a record season—and we’re just getting started.

We’re fired up for what’s next and can’t wait to show you what we’ve been building—new gear, fresh styles, and more reasons to get outside. Wherever the year takes you, keep living life on the water, chasing your next adventure, and doing what you love.

We’ll be right there—ready to gear you up every step of the way.

Stay fishy in 2026.