Find Your Way To the Water

about the collection

From sunrise runs offshore to laid-back days in hidden backwaters, this season is all about chasing adventure and soaking up every second. Our Spring Collection is loaded with bold new colors, fresh prints, and performance-driven gear built for wherever the water takes you. Whether you're reeling in your next big catch or kicking back dockside, we’ve got the apparel to keep you cool, protected, and ready for more.

Shop Spring
Mens Spring
Mens Spring
Womens Spring
Womens Spring
Kids Spring
Kids Spring

Ready for Anything

We just dropped new prints and colors in our fan-favorite Tide Point button-down!

Sun Protection

Get our best UPF 50+ sun protection tops at an incredible value!

ADVENTURE AWAITS

Our Spring 2025 collection is built for long days, big catches and endless adventure. Lightweight performance, sun protection and all-day comfort.

Shop The Newest Drops

NEW
Pursuit Performance Hoodie Pursuit Performance Hoodie
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Pursuit Performance Hoodie $50.00
+ 9 more
Available in 14 colors
4.9
2 for $40
KC Southern Slam Tee KC Southern Slam Tee
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KC Southern Slam Tee $28.00
Available in 3 colors
BUY ANY 2 MEN'S TEES FOR $40
NEW
KC Pursuit Volley Swim Short KC Pursuit Volley Swim Short
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KC Pursuit Volley Swim Short $45.00
+ 11 more
Available in 16 colors
NEW
KC Tide Point Short Sleeve Button-Down KC Tide Point Short Sleeve Button-Down
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KC Tide Point Short Sleeve Button-Down $65.00
+ 20 more
Available in 25 colors
5.0
NEW
KC Print Pursuit Performance Polo KC Print Pursuit Performance Polo
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KC Print Pursuit Performance Polo $55.00
+ 22 more
Available in 27 colors
4.9
2 for $40
Permit Sun Pocket Tee Permit Sun Pocket Tee
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Permit Sun Pocket Tee $28.00
BUY ANY 2 MEN'S TEES FOR $40
NEW
Mossy Oak Pursuit Performance Hoodie Mossy Oak Pursuit Performance Hoodie
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Mossy Oak Pursuit Performance Hoodie $55.00
+ 9 more
Available in 14 colors
4.9
NEW
Tide Point Short Sleeve Button-Down Tide Point Short Sleeve Button-Down
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Tide Point Short Sleeve Button-Down $65.00
+ 20 more
Available in 25 colors
4.9
NEW
Pursuit Short Sleeve Performance Crew Pursuit Short Sleeve Performance Crew
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Pursuit Short Sleeve Performance Crew $35.00
+ 1 more
Available in 6 colors
4.9
NEW
Tide Point Short Sleeve Button-Down Tide Point Short Sleeve Button-Down
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Tide Point Short Sleeve Button-Down $55.00
+ 20 more
Available in 25 colors
4.9
NEW
Kona 9-inch Short Kona 9-inch Short
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Kona 9-inch Short $60.00
Available in 5 colors
5.0
NEW
KC Print Rogue Wave Boots KC Print Rogue Wave Boots
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KC Print Rogue Wave Boots $120.00
+ 5 more
Available in 10 colors
4.9
2 for $40
Permit Sun Pocket Tee Permit Sun Pocket Tee
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Permit Sun Pocket Tee $28.00
Available in 3 colors
BUY ANY 2 MEN'S TEES FOR $40
2 for $40
Permit Sun Pocket Tee Permit Sun Pocket Tee
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Permit Sun Pocket Tee $28.00
Available in 3 colors
BUY ANY 2 MEN'S TEES FOR $40
2 for $40
KC Lures Pocket Tee KC Lures Pocket Tee
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KC Lures Pocket Tee $28.00
Available in 3 colors
BUY ANY 2 MEN'S TEES FOR $40
NEW
KC Tide Point Short Sleeve Button-Down KC Tide Point Short Sleeve Button-Down
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KC Tide Point Short Sleeve Button-Down $65.00
+ 20 more
Available in 25 colors
5.0
NEW
Womens Icon Performance Hoodie Womens Icon Performance Hoodie
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Womens Icon Performance Hoodie $60.00
+ 6 more
Available in 11 colors
4.9
NEW
Womens Pursuit Volley Swim Short Womens Pursuit Volley Swim Short
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Womens Pursuit Volley Swim Short $45.00
+ 4 more
Available in 9 colors
4.8
NEW
Womens KC Print Rogue Wave Boots Womens KC Print Rogue Wave Boots
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Womens KC Print Rogue Wave Boots $120.00
+ 5 more
Available in 10 colors
4.9
NEW
Womens Pursuit Performance Crew Womens Pursuit Performance Crew
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Womens Pursuit Performance Crew $40.00
+ 8 more
Available in 13 colors
5.0
NEW
Womens KC Print Ponytail Hat Womens KC Print Ponytail Hat
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Womens KC Print Ponytail Hat $35.00
Available in 4 colors
4.9
NEW
Womens Rogue Wave Boots Womens Rogue Wave Boots
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Womens Rogue Wave Boots $110.00
+ 5 more
Available in 10 colors
4.8
Sold out
NEW
Womens Pursuit Cover-Up Dress Womens Pursuit Cover-Up Dress
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Womens Pursuit Cover-Up Dress $60.00
+ 4 more
Available in 9 colors
4.9
NEW
Womens Pursuit Volley Swim Short Womens Pursuit Volley Swim Short
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Womens Pursuit Volley Swim Short $45.00
+ 4 more
Available in 9 colors
4.8
NEW
Womens Icon Performance Crew Womens Icon Performance Crew
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Womens Icon Performance Crew $50.00
Available in 5 colors
4.8
NEW
Womens Pursuit Performance Crew Womens Pursuit Performance Crew
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Womens Pursuit Performance Crew $40.00
+ 8 more
Available in 13 colors
5.0
NEW
Womens Pursuit Performance Crew Womens Pursuit Performance Crew
Quick view
Womens Pursuit Performance Crew $40.00
+ 8 more
Available in 13 colors
5.0
NEW
Womens Pursuit Performance Crew Womens Pursuit Performance Crew
Quick view
Womens Pursuit Performance Crew $40.00
+ 8 more
Available in 13 colors
5.0
NEW
Womens Pursuit Cover-Up Dress Womens Pursuit Cover-Up Dress
Quick view
Womens Pursuit Cover-Up Dress $60.00
+ 4 more
Available in 9 colors
4.9
Sold out
NEW
Womens Pursuit Cover-Up Dress Womens Pursuit Cover-Up Dress
Quick view
Womens Pursuit Cover-Up Dress $60.00
+ 4 more
Available in 9 colors
4.9
NEW
Womens Pursuit Volley Swim Short Womens Pursuit Volley Swim Short
Quick view
Womens Pursuit Volley Swim Short $40.00
+ 4 more
Available in 9 colors
4.8
NEW
Womens Sunrise Crop Pocket Tee Womens Sunrise Crop Pocket Tee
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Womens Sunrise Crop Pocket Tee $28.00
Available in 5 colors
5.0
NEW
Kids Pursuit Performance Crew Kids Pursuit Performance Crew
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Kids Pursuit Performance Crew $30.00
+ 16 more
Available in 21 colors
4.9
NEW
Kids Huk Fish Long Sleeve Tee Kids Huk Fish Long Sleeve Tee
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Kids Huk Fish Long Sleeve Tee $24.00
Available in 2 colors
NEW
Kids Pursuit Performance Graphic Hoodie Kids Pursuit Performance Graphic Hoodie
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Kids Pursuit Performance Graphic Hoodie $40.00
Available in 2 colors
4.9
NEW
KC Kids Kona Short Sleeve Button-Down KC Kids Kona Short Sleeve Button-Down
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KC Kids Kona Short Sleeve Button-Down $40.00
Available in 5 colors
NEW
Kids KC Icon Performance Hoodie Kids KC Icon Performance Hoodie
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Kids KC Icon Performance Hoodie $45.00
+ 4 more
Available in 9 colors
5.0
NEW
Kids KC Pursuit Performance Polo Kids KC Pursuit Performance Polo
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Kids KC Pursuit Performance Polo $40.00
Available in 5 colors
NEW
Kids Pursuit Performance Hoodie Kids Pursuit Performance Hoodie
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Kids Pursuit Performance Hoodie $35.00
+ 3 more
Available in 8 colors
4.9
NEW
Kids Outta This World Tee Kids Outta This World Tee
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Kids Outta This World Tee $20.00
Available in 2 colors
NEW
Kids Huk Truck Long Sleeve Tee Kids Huk Truck Long Sleeve Tee
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Kids Huk Truck Long Sleeve Tee $24.00
Available in 2 colors
NEW
Kids KC Pursuit Performance Polo Kids KC Pursuit Performance Polo
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Kids KC Pursuit Performance Polo $40.00
Available in 5 colors
NEW
Kids Mossy Oak Pursuit Performance Crew Kids Mossy Oak Pursuit Performance Crew
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Kids Mossy Oak Pursuit Performance Crew $35.00
+ 16 more
Available in 21 colors
4.9
NEW
Kids Pursuit Performance Crew Kids Pursuit Performance Crew
Quick view
Kids Pursuit Performance Crew $30.00
+ 16 more
Available in 21 colors
4.9
NEW
Kids Pursuit Performance Crew Kids Pursuit Performance Crew
Quick view
Kids Pursuit Performance Crew $30.00
+ 16 more
Available in 21 colors
4.9
NEW
Kids Pursuit Performance Graphic Hoodie Kids Pursuit Performance Graphic Hoodie
Quick view
Kids Pursuit Performance Graphic Hoodie $40.00
Available in 2 colors
4.9
NEW
Kids Pursuit Performance Hoodie Kids Pursuit Performance Hoodie
Quick view
Kids Pursuit Performance Hoodie $35.00
+ 3 more
Available in 8 colors
4.9
NEW
Kids Pursuit Performance Crew Kids Pursuit Performance Crew
Quick view
Kids Pursuit Performance Crew $30.00
+ 16 more
Available in 21 colors
4.9